28-420 mm Zoom Camera from Samsung?

After releasing its first 7 mp camera phone last month here comes a little surprise from Samsung again. There's thread in a photo forrum about a Photo Fair in Beijing. Samsung disclose its new SLR-like camera,The Digimax Pro 815.

I has comes the newest hyper zoom 28-420 mm (15x), the longest zoom in the market right now. It also has mechanical zoom, focus ring, exposure compensation ring, 2/3" CCD sensor with most likely 8 MP resolution and a 3.5" TFT LCD monitor. A further detail about this camera is still unknown.

More information can be found in this website (chinese)